Bodoni concept


Giambattista Bodoni was an Italian typographer, printer and publisher in Parma. He is the creator of Bodoni, a Didone typeface recognizable for its stark vertical axis, flat serifs, and high contract between line strokes. It is an elegant typeface that marks the shift in in printing styles and technology. Today

Below is a conceptual logo I did as part of a larger fictional branding concept for Giambattista Bodoni. Because of the typeface’s geometric silhouette, I was able to play with the counter spaces of the initials to create  shape that is abstracted and distinctive, but also easy to decipher.


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